Featured Lesson
PDF · 5,3 MB · 36 Pages
The psychological Impact of Rewards
How reward systems can motivate, confuse or reduce perceived value when they lack meaning.
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Practical lessons on product design, behavioral psychology and growth strategy.
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UX vs UI
Why the Ketchup Bottle is a Bad Example
A closer look at why the classic ketchup bottle analogy oversimplifies UI and UX.
Download ↓ Email Marketing
How Excessive Email Marketing can Backfire
Why too much email can damage attention, trust and the perceived value of a product.
Download ↓ Progress
The Psychological Benefits of Progress!
How visible progress can make user journeys clearer, more motivating and easier to finish.
Download ↓ Verification
Increase your E-mail verification rates!
Ways to reduce friction and mental effort in account verification flows.
Download ↓ Gamification
Create better products using Gamification!
How progress, rewards and playful interactions can encourage product engagement.
Download ↓ Satisfaction
Increase user satisfaction by 22%!
A lesson on operational transparency and how visible progress can increase perceived quality.
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